Compare · ProfitMetrics
Ecommy or ProfitMetrics?
ProfitMetrics makes Google Ads and Meta bid on profit. Ecommy calculates profit across your whole business: including marketplaces, inventory and accounting, not just your ads.
Short answer
The difference in short.
ProfitMetrics does one thing well: calculating profit per order and sending it to Google Ads and Meta, so you bid on profit. But your business is more than your ads. Marketplaces such as bol and Amazon, your accounting and your inventory are not on their integrations list. Ecommy puts all your systems in one model of your business, on your definitions, and sends your orders with their ad back to Meta and Google. Bidding on profit from Ecommy is coming soon.
About ProfitMetrics
ProfitMetrics, based in Lyngby, Denmark, calculates profit per order after cost of goods, shipping, payment fees and handling. Server-side tracking sends that profit to Google Ads, Meta and Google Analytics, so campaigns can steer on POAS®: gross profit divided by ad spend. It has a separate offer for agencies.
About Ecommy
Ecommy is commerce intelligence for brands and retailers. It brings store, marketplaces, ads, inventory and accounting together in one model of your store, set up and maintained by the Ecommy Data Team.
Use both?
You can. ProfitMetrics for bidding on profit in Google and Meta, Ecommy for profit across your whole business. Do agree which tool sends conversions back to Meta and Google, as both can.
Differences
ProfitMetrics and Ecommy side by side.
| Topic | ProfitMetrics | Ecommy |
|---|---|---|
| Focus | Profit per order and bidding on profit in Google Ads and Meta. | Your whole business on profit: shop, marketplaces, ads, inventory and accounting in one model. |
| Sales channels | Web shops such as Shopify, WooCommerce, Magento and Shopware. Marketplaces such as bol and Amazon are not on their integrations list. | Your own shop, bol and Amazon connected directly, with commission and returns straight in your profit. |
| Accounting and inventory | No accounting package or inventory system on their integrations list. | Exact and AFAS connected, inventory in the same model as your sales and ads. |
| How profit is defined | Gross profit per order after cost of goods, shipping, payment fees and handling. | On your agreed definitions, with all order costs, and checked by our team before it goes live. |
| Own AI | MCP server for Claude, ChatGPT, Gemini and more, on their profit data. | Your own AI (Claude, ChatGPT, Copilot) works on the whole model of your store. |
| Back to your ads | Sends profit per order to Google Ads and Meta, through server-side tracking. | We send your orders with their ad back to Meta and Google; bidding on profit is coming soon. |
| Setup and upkeep | Setup by ProfitMetrics and a dedicated account manager, included. | We set it up and keep it right: the Ecommy Data Team. |
| Where your data lives | Danish company; privacy policy refers to the GDPR and Danish law. | Store data stored and processed in the EU, as our privacy statement describes. |
| Pricing model | Usage-based by order volume, per web shop, with no fixed term. | Per source we keep track of, one amount for your whole store up front. See the pricing page. |
Choosing
What fits you?
Choose ProfitMetrics if
- You sell only through your own web shop and want to bid on profit in Google Ads and Meta today.
- You are an agency and want to track profit per client and campaign.
Choose Ecommy if
- You also sell on bol or Amazon and want them in the same profit.
- You want inventory, customers and accounting in one model, not just ads.
- You want profit on your definitions, kept right by our team.
- You want your own AI on your whole business, not just your ad data.
Questions
Questions about ProfitMetrics and Ecommy.
Is your question not here? In a demo we show how Ecommy works with your systems.
01What is the difference between Ecommy and ProfitMetrics?
ProfitMetrics calculates profit per order and sends it to Google Ads and Meta, so you bid on profit. Ecommy brings all your systems into one model of your business: profit per channel, product, inventory and customer, including bol and Amazon.
02Does ProfitMetrics include bol and Amazon?
Marketplaces are not on their integrations list. Ecommy connects bol and Amazon directly and counts commission and returns in your profit.
03What is POAS?
POAS stands for profit on ad spend: profit divided by ad spend. ProfitMetrics uses it as its core metric. Ecommy also calculates profit per campaign, on your definitions and with all order costs.
04Can Ecommy bid on profit too?
Not yet. Soon we will prepare actions such as bidding on profit in your own systems, and you press approve. We already send your orders with their ad back to Meta and Google.
Sources
Where this comes from.
Everything about ProfitMetrics on this page comes from their own website, checked on 23 October 2026. Something out of date? Email us and we will fix it.
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