Intelligence · Products
Products that get found.
Which product pages are missing a title, photo or size, and which products should go.
Parts
What you see.
Product information per channel
Title, photos, sizes and required details per channel. You see what was rejected, and which sales you miss because of it.
Assortment
Which products belong and which should go. That is where your money is tied up, and where your profit comes from.
Why, and what next
Ask through to the cause.
A report tells you what happened. Here you keep asking until you know why.
Why isn't a good product being found?
- Was it rejected by the channel, or is information missing?
- Are price and stock right on every channel?
- On which channel does that cost the most sales?
What you do: Fill in the missing information and fix the rejection.
Which products should leave the range?
- What do they earn after all costs and returns?
- How much cash is tied up in their stock?
- Do they bring in customers who later buy something else?
What you do: Phase out, bundle or mark down.
Is a new product taking off, or are we buying too much?
- How does it sell compared with earlier launches?
- How much comes back, and why?
- How much stock is left, and what's on order?
What you do: Scale up the launch or stop it.
- Products
- Demand and inventory
- Profit
Steering
What you do with it.
Every number comes with something you can adjust.
Fill in missing details
Add size, colour or material, starting with your best sellers.
Fix rejections
Fix the reason a channel rejects a product.
Align price and stock
Make sure price and stock on every channel match your store.
Phase out
Take products with low profit and low turnover out of the range.
Scale or stop a launch
Decide on profit, not on revenue.
Bundle
Combine slow products with bestsellers.
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