Intelligence · Demand and inventory
The right stock, on time.
You see weeks ahead what is running low and what sits too long.
Parts
What you see.
Demand and stock
What customers ask for versus what is in stock and on its way, also at bol and Amazon. On a marketplace, selling out also costs you your place in the search results.
Inventory and fulfilment
How much is there, where, and how fast and cheaply it goes out the door. From your own warehouse or fulfilment partner to the customer.
Purchasing and suppliers
Buying the right things, on time, at the right price. A supplier's lead time decides how much stock you hold.
Why, and what next
Ask through to the cause.
A report tells you what happened. Here you keep asking until you know why.
Are we advertising products that are about to sell out?
- Which products sell out before the next purchase arrives?
- How much ad budget is still running on them?
- Can you order earlier, or move stock?
What you do: Pause the ads and prepare a purchase proposal.
- Demand and inventory
- Channels and advertising
- Profit
Why are we selling less while there's enough stock?
- Is that stock sellable: live, with complete product data and the right price?
- Is it in the right place, for example at the marketplace's fulfilment?
- May it be delivered under the rules, within the delivery promise?
What you do: Complete the data, move stock or adjust the delivery time.
- Demand and inventory
- Products
- Rules and compliance
Steering
What you do with it.
Every number comes with something you can adjust.
Reorder
A purchase proposal per product, based on expected sales and lead time.
Pause ads
Pause ads on products that are sold out or nearly sold out.
Mark down or bundle
Move overstock faster.
Prepare for the season
Build up purchasing and stock for the peak in time.
Replenish bol or FBA
Plan a shipment to bol or FBA in time.
Order earlier
Buy earlier for products with a long or variable lead time.
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