Who it's for · Agency and partner
Results for many stores.
For agencies, fulfilment partners and accountants who work for several online stores.
The core
What it comes down to.
You don't deliver products, but results for several online stores. You measure from click to profit, and steer on your hours per client.
Your main question
Does every client hit its profit target, and where do we spend our hours?
What has to stay in balance
Profit target per client against media budget and hours.
What you steer on
Profit per client: your fee minus your hours, next to the client's profit target.
Why, and what next
Ask through to the cause.
Questions from your kind of business, across your systems.
Which client is missing its profit target, and why?
- Is it the channel, the product or the budget?
- Are we advertising products that are selling out or don't make a profit?
- Do that client's revenue and cost price match its accounts?
What you do: A plan per client below target: budget, channel or product.
Why isn't a client growing while the budget goes up?
- Are the products complete and approved on every channel?
- Is there stock of the products we advertise?
- Are new customers coming in, or mostly existing ones?
What you do: Fix the product information and move budget to products that can be delivered and make a profit.
On which client are we losing money to our own hours?
- How many hours go into each client, and on what kind of work?
- How do those hours compare with what's in the fee?
- Is that client hitting its profit target?
What you do: Review the fee or the working agreement.
Which type
Which one are you?
Performance agency
Earns from: advertising for several stores.
- Does every client hit its profit target?
- Which channel brings profit?
- Where does budget run out too fast?
Fulfilment partner
Earns from: storage and shipping for several stores.
- What does each client cost per order?
- Where does lead time slip?
- Which client is growing?
E-commerce accountant
Earns from: bookkeeping for several stores.
- Does every client reconcile with the books?
- Where are the differences?
- Which client has a leak?
Bottom line
What you really keep.
Per client: what you earn, minus what it costs you. Next to your client's profit.
- Your fee per client
- The hours your team puts in
- Tools and costs per client
- Next to it: does the client hit their profit target?