Compare · Klar
Ecommy or Klar?
Klar measures your marketing. Ecommy calculates profit across your whole business: including bol, inventory and accounting, set up and kept right by our team.
Short answer
The difference in short.
Klar is strong at marketing measurement: attribution, marketing mix modelling and incrementality, with profit per product. But your business is more than your ads. Bol, your accounting and your inventory system are not on their integrations list, and you set it up yourself. Ecommy puts all your systems in one model of your business, on your definitions, and the Ecommy Data Team keeps it right. And we measure ourselves which ad led to which order, and send that back to Meta and Google.
About Klar
Klar, made by Munich-based Klar Insights, calls itself attribution and insights software for ecommerce. It combines multi-touch attribution, a marketing mix model and incrementality measurement with profit, retention and influencer reporting. According to its site, data is hosted in Europe only.
About Ecommy
Ecommy is commerce intelligence for brands and retailers. It brings store, marketplaces, ads, inventory and accounting together in one model of your store, set up and maintained by the Ecommy Data Team.
Use both?
You can. Ecommy measures which ad led to which order and includes that in your profit. Use Klar for a marketing mix model or incrementality tests? That can stay next to Ecommy.
Differences
Klar and Ecommy side by side.
| Topic | Klar | Ecommy |
|---|---|---|
| Focus | Marketing measurement for DTC brands: attribution, marketing mix modelling and incrementality, plus profit reporting. | Your whole business on profit: shop, marketplaces, ads, inventory and accounting in one model. |
| Sales channels | Shopify, Shopware, WooCommerce, Magento, Centra and Amazon. Bol is not on their integrations list; other marketplaces go through an upload sheet. | Your own shop, bol and Amazon connected directly, with commission and returns straight in your profit. |
| Accounting and inventory | No accounting package or inventory system on their integrations list; you set costs yourself or supply them through a sheet or their API. | Exact and AFAS connected, inventory in the same model as your sales and ads. |
| Measuring and sending back | Own first-party tracking (Klar Pixel), for attribution in Klar. | We measure ourselves, on the server, which ad led to which order, and send your orders back to Meta and Google. |
| How profit is defined | Own profit and loss view with costs you configure yourself. | On your agreed definitions, with all order costs, and checked by our team before it goes live. |
| Own AI | Klar MCP, read-only, on the data in Klar. | Your own AI (Claude, ChatGPT, Copilot) works on the whole model of your store. |
| Setup and upkeep | You set it up yourself, with free onboarding and support. | We set it up and keep it right: the Ecommy Data Team. |
| Where your data lives | German company; data in Europe only, according to their site. | Store data stored and processed in the EU, as our privacy statement describes. |
| Pricing model | Monthly subscription based on net revenue; monthly or yearly. | Per source we keep track of, one amount for your whole store up front. See the pricing page. |
Choosing
What fits you?
Choose Klar if
- You sell mainly through your own store and mostly want to measure your marketing.
- You want a marketing mix model and incrementality tests.
- You have someone in house who sets up and maintains the tool.
Choose Ecommy if
- You also sell on bol or other marketplaces and want commission and returns straight in your profit.
- You want to steer your whole business on profit: ads, inventory and accounting in one model.
- You do not want another tool to maintain, but a team that keeps it right.
- You want your own AI on your whole business, not just your marketing data.
Questions
Questions about Klar and Ecommy.
Is your question not here? In a demo we show how Ecommy works with your systems.
01What is the difference between Ecommy and Klar?
Klar measures your marketing: attribution, marketing mix modelling and incrementality, plus profit reporting. Ecommy calculates profit across your whole business, including bol, inventory and accounting, and the Ecommy Data Team sets it up and keeps it right.
02Do I still need Klar if Ecommy measures my orders?
Ecommy measures which ad led to which order and includes that in your profit. Whether you keep Klar depends on what you use it for: for a marketing mix model or incrementality tests it can stay next to Ecommy.
03How do they handle marketplaces?
Klar connects Amazon directly; bol is not on their integrations list, and other marketplaces such as Otto and Kaufland are added through an upload sheet. Ecommy connects bol and Amazon directly and counts commission and returns in your profit.
04Is my data in Europe with both?
According to its site, Klar hosts data in Europe only. Ecommy stores and processes store data in the EU; login and email run through the US, as our privacy statement describes.
Sources
Where this comes from.
Everything about Klar on this page comes from their own website, checked on 23 October 2026. Something out of date? Email us and we will fix it.
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Ecommy or ProfitMetrics?
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