Glossary
Terms from A to Z.
From POAS to fulfilment: what e-commerce terms mean. Metrics with formula and calculator.
A
B
C
- Commerce intelligenceAlso: e-commerce intelligenceTermCommerce intelligence brings all your systems together in one model of your store and goes from data to steering: not only seeing what happened, but also why, and where your attention pays off most.
- Contribution marginAlso: contribution, dekkingsbijdrage, contributiemargeMetric
contribution margin = revenue − variable costs - Cost per new customerAlso: CAC, customer acquisition cost, acquisition costMetric
cost per new customer = marketing costs ÷ number of new customers - Customer lifetime valueAlso: CLV, LTV, customer valueMetric
customer lifetime value = profit after order costs of all of a customer's orders in a period
D
F
G
I
L
M
O
P
- POASAlso: profit on ad spend, profit per ad euroMetric
POAS = profit after order costs ÷ ad spend - Profit after marketingAlso: profit after advertising, contribution after marketing, CM3Metric
profit after marketing = profit after order costs − ad spend - Profit after order costsAlso: profit per order, CM2Metric
profit after order costs = revenue − cost of goods − shipping − payment fees − commission − returns and refunds
R
- Refund without returnAlso: refund, money back, partial refund, geld-terugTermMoney you pay back to a customer without the product coming back, for example after damage, a complaint or a partial discount afterwards.
- Return rateAlso: returns rate, return ratio, retourpercentageMetric
return rate = returned ÷ sold - ROASAlso: return on ad spend, revenue per ad euroMetric
ROAS = revenue from ads ÷ ad spend
S
No term found.
This metric from your own systems?
Ecommy calculates it per order, product, channel and campaign, on your definitions.