Who it's for · Own store
Profit per customer and campaign.
See which campaign and which customer make a profit, also after returns.
The core
What it comes down to.
Your main question
Which campaign and which customer bring profit after returns?
What has to stay in balance
Sales per product against deliverable stock.
What you steer on
Profit after marketing, per order, customer and campaign.
Why, and what next
Ask through to the cause.
Questions from your kind of business, across your systems.
Which country costs us money?
- What do shipping, payment and returns cost per country?
- Which payment methods succeed there, and which drop off?
- Does the carrier deliver first time, or does the parcel come back?
What you do: Adjust shipping rate, carrier or payment methods per country.
Why is profit falling while ROAS holds steady?
- Which products did the campaigns sell, and and what was left of it?
- What did each order cost after shipping, payment and returns?
- How much of that revenue came from customers who already bought from you?
What you do: Shift budget to campaigns and products that are profitable after all costs.
Are customers using a code that wasn't meant for them?
- Which orders carry a personal or partner code outside the intended group?
- What was left of those orders after discount and returns?
- Were they new customers, or customers who would have bought anyway?
What you do: Revoke the code or limit it to a single use.
Bottom line
What you really keep.
A lot comes off every sale first. We show per order what is left.
- What the product cost you
- Discounts and discount codes
- Shipping and the box
- Payment fees
- Returns and the return label
- Ads
Your team
How your teams work together.
Everyone looks at the same numbers. What one team spots, the next one picks up.
Marketing
Sees which ad makes a profit. And stops spending on a product that is almost sold out.
Purchasing
Sees what is running low and reorders in time. What sits too long goes on sale.
Web store and customer service
Sees which product comes back most, and which product page is missing a photo, size or description. So marketing doesn't advertise a half-finished page.
Finance
Sees whether profit matches the books, and where money is tied up.