Intelligence · Brand and awareness
What your brand earns.
Whether people know your brand, and what that earns, even when it doesn't sell right away.
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Parts
What you see.
Awareness
How often people search for your brand name, and how many people you reach, also next to competitors.
What the brand brings
What brand campaigns add: more searches for your name, more direct visitors and new customers.
AI assistants
Whether AI assistants mention your brand, and whether they describe it correctly.
Why, and what next
Ask through to the cause.
A report tells you what happened. Here you keep asking until you know why.
Are we growing through our brand, or buying every order with ads?
- Are more people searching for your brand name than before?
- What share of orders comes in without a paid click?
- What does that do to the cost per new customer?
What you do: Split budget between awareness and direct sales.
- Brand and awareness
- Channels and advertising
- Customers
Steering
What you do with it.
Every number comes with something you can adjust.
Budget for your brand
A fixed share of the budget for awareness, separate from campaigns that must sell right away.
Judge brand campaigns fairly
On extra searches and new visitors, not on direct sales.
Don't show the same ad too often
Set how often someone sees your ad at most.
Scale or stop creators
Budget to creators with the most reach per euro and orders.
Content for AI
Publish product information and FAQs so AI assistants read them well.
Ask for reviews
Ask for a review after delivery.
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