Intelligence · Channels and advertising
Which channel really makes profit.
Per channel and campaign, what's left after commission, shipping and returns.
Parts
What you see.
Sales channels and conversion
Where sales happen, how many visitors buy, and which channel earns after all costs.
Advertising and search
Which campaigns make a profit, not just sales. New customers separately, and what Meta and Google claim next to our own measurement.
Marketplaces
Whether you get found, whether you hold the buy box and whether your account is healthy, on bol, Amazon and Zalando.
Why, and what next
Ask through to the cause.
A report tells you what happened. Here you keep asking until you know why.
Why is profit falling while ROAS holds steady?
- Which products did the campaigns sell, and and what was left of it?
- What did each order cost after shipping, payment and returns?
- How much of that revenue came from customers who already bought from you?
What you do: Shift budget to campaigns and products that are profitable after all costs.
Does every platform count the same order?
- How many orders do the ad platforms claim together, compared with your shop?
- How many orders come in through a search for your own brand name?
- What does a campaign earn, measured on your own orders?
What you do: Fix the tracking and split budget based on your own orders.
- Channels and advertising
- Profit
- Brand and awareness
You sell the same jacket in your own store, on a marketplace and on a fashion platform. Where do you keep the most?
- What is left per channel after commission, shipping and advertising?
- Which costs only show up later, such as warehouse costs on the monthly invoice or returns that come back late?
- Does the commission invoiced match the rate, and is there enough stock where the demand is?
What you do: Adjust the price per channel, or send less stock to the channel that loses money after all costs.
- Channels and advertising
- Profit
- Demand and inventory
Steering
What you do with it.
Every number comes with something you can adjust.
Budget to profit
Shift budget to the campaigns that keep the most. Brand campaigns are left out.
Pause on stock
Pause campaigns on sold-out products.
Price per channel
Align the price per channel with commission and costs.
Range per channel
Only offer products on channels where they make a profit.
Win back the buy box
Adjust price, delivery time or stock.
Fix the measurement
Make sure every order is linked to its ad.
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