Intelligence · Profit
What you keep per order.
Per order, product, channel and campaign: what's left after cost of goods, shipping, returns and ads.
Parts
What you see.
What you keep
After cost of goods, after shipping and payment fees, and after ads. With your plan next to it.
Pricing and promotions
A promotion that brings in revenue can cost profit: through the discount, through returns and through sales that were only pulled forward.
Returns and customer service
What happens after the order: returns, refunds and customer contact. This is where profit leaks that was still visible on the order.
Why, and what next
Ask through to the cause.
A report tells you what happened. Here you keep asking until you know why.
Why is profit falling while revenue holds steady?
- Which costs per order went up: shipping, payment, commission or returns?
- Which products and channels account for the difference?
- Is the cost price known everywhere, or is part of it calculated without?
What you do: Adjust price, discount or channel where profit is slipping.
Do our promotions earn money, or just pull sales forward?
- What was left after discount and returns?
- How much did we sell in the weeks after, at full price?
- Did the new customers from the promotion buy again later?
What you do: Repeat a promotion, adjust it or stop it.
We make a profit. So why is there no cash?
- How much cash is tied up in stock that isn't moving?
- How long from purchase to payment, per channel?
- Do marketplace payouts match what you expected?
What you do: Mark down, buy less or check the settlements.
Steering
What you do with it.
Every number comes with something you can adjust.
Review prices
Adjust price or discount per product.
Complete cost prices
Record missing cost prices and freight costs.
Stop or repeat a promotion
Decide on profit after the dip and after returns, not on revenue.
Improve product information
Fix the size chart, photos or description of the product with the most returns.
Clean up hidden costs
Go through apps, subscriptions and charged-back payments.
Scale back a channel or country
Stop or limit sales where profit is negative.
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