Offer · Measuring from click to order
Every order with its ad.
We measure ourselves which ad led to which order, right up to a return. And we send that back to Meta and Google, so they learn to bid better.
The problem
Your ads miss orders.
What Meta and Google don't see, they can't learn from.
Ad blockers
Browsers and ad blockers stop part of the measurement. Those orders seem to come from nowhere.
Missing consent
Without consent you don't measure. That part is estimated, and you want to see it separately.
Platforms learn from gaps
Meta and Google adjust on what they see. If they miss orders, they bid wrong.
How it works
How it works.
We measure ourselves, through our own server, and link every step to the same order.
Click
The ad and the visit, recorded by us.
Order
Linked to the click it came from.
Return
Linked to the same order, so you see what's left.
Back to the platform
The order goes back to Meta and Google. Soon your profit too, so they bid on what you keep.
Measurement coverage
You see what you measure.
No promises about percentages. Per channel you see how complete your measurement is.
- Which share of your orders has a measured source.
- Which share is estimated, because consent was missing.
- Per channel and campaign, next to what your ad tool says.
More
What goes with it.
Questions
Questions about measuring per order.
Want to know what we measure on your store? We discuss it in a demo.
01What exactly do you measure?
For every order, which ad it came from. We measure that ourselves on your store, through our own server, and send it back to Meta and Google. So you see per campaign what is left after returns.
02Is this an ordinary connection?
No. A connection pulls data from your systems. Here we record ourselves what happens, from click to order.
03How do you handle consent?
We follow your visitor's consent. What may not be measured, we don't measure. We estimate that part, and you see it separately.
04Do I need to remove my pixel or GA4?
No. Our measurement runs alongside. Your tools can stay.