Knowledge
Explained and calculated.
On profit, inventory and advertising in e-commerce. What we see in practice, and how to calculate it yourself.

Claude or ChatGPT on your Shopify store
What Shopify's integrations with Claude and ChatGPT can do, what Sidekick does, what MCP is, and what you need to answer questions about profit.

What does selling on bol cost?
What bol charges per sale, what Logistics via bol (LVB), shipping, returns and advertising cost, and where to find the current rates.

What is a good ROAS?
There is no good number for everyone. It depends on your profit after order costs, and this is how you calculate it.
Glossary
Terms and metrics.
From POAS to fulfilment: what e-commerce terms mean. Metrics with formula and calculator.
- Break-even ROAS
break-even ROAS = 1 ÷ profit percentage after order costs - Contribution margin
contribution margin = revenue − variable costs - Cost per new customer
cost per new customer = marketing costs ÷ number of new customers - Customer lifetime value
customer lifetime value = profit after order costs of all of a customer's orders in a period - Days of inventory
days of inventory = stock ÷ sales per day - Gross margin
gross margin = revenue − cost of goods
